Drive innovative social and content marketing strategies to elevate consumer engagement and business growth in a dynamic environment.

Roles/Responsibilities

• Develop and execute strategic roadmaps for social media activities aligned with business objectives.
• Manage and grow consumer and social communities while acting as the voice of the brand.
• Oversee collaborative execution of social campaigns with external agencies, ensuring alignment with brand goals.
• Lead social listening efforts and translate insights into actionable strategies to improve engagement.
• Identify synergy opportunities within the business to enhance overall marketing efforts.
• Drive innovative content creation and optimize digital channels to support brand development and business growth.
• Monitor and analyze performance metrics to refine strategies and achieve desired outcomes.

Required skills

• Proven experience in social and content marketing with a track record of driving brand growth and engagement
• Strong analytical and strategic thinking skills to translate data and insights into impactful marketing plans
• Effective communication in both English and Japanese, with excellent collaboration and stakeholder management skills

Preferred skills

• Entrepreneurial mindset with a passion for creativity and innovation
• Strategic and commercial approach to identifying and executing new opportunities
• Proactive self-starter who thrives in fast-paced, data-driven environments
• Curiosity for competitor trends, technology developments, and industry insights
• Willingness to expand into broader marketing areas like brand or performance marketing

Personal Attributes

• Experience in digital advertising strategy and execution
• Entrepreneurial mindset with a proactive approach to innovation and continuous optimization
• Familiarity with competitor trends, emerging technologies, and consumer behavior in the fintech industry