The Role
You’ll be responsible for:
- Developing messaging and positioning that speaks directly to enterprise finance audiences, particularly CFOs, controllers, and AP/AR leaders.
- Owning the go-to-market strategy for new products and features, collaborating with Product, Sales, and Customer Success to ensure clear value articulation.
- Conducting market, competitor, and customer research to inform messaging, differentiation, and positioning.
- Creating and maintaining core sales enablement content, including pitch decks, one-pagers, battle cards, and ROI tools.
- Partnering with the Content and Brand teams to translate product capabilities into compelling stories and thought leadership.
- Supporting demand generation by aligning messaging with campaign strategies and performance metrics.
- Owning the creation and management of all customer-facing content—including case studies, testimonials, and use cases.
- Championing our product internally and externally as a clear voice for our customers and their pain points.
You should apply if:
- You have 3–5+ years of B2B product marketing experience in SaaS, ideally in scale-ups, automation, AI, fintech, or enterprise software.
- You possess a proven ability to create and evolve product messaging that converts, especially for complex or technical products.
- You have strong storytelling and copywriting skills, with an eye for both precision and clarity.
- You demonstrate a deep understanding of enterprise buyer personas, especially in finance (CFO, finance ops, AP/AR).
- You have experience working cross-functionally with Product, Sales, and Content teams.
- You are highly organized, self-directed, and comfortable with a fast-paced, iterative environment.
Are you interested in this position? Apply by clicking on the “Apply Now” button below!
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